Custom Challenge Coins & Insignia Built for Canada’s Emergency Services
Trusted by professionals, organization's and teams across Canada who expect more than generic design.
High-detail coins, badges, pins, and medals designed to represent service, identity, and pride - without compromise.
Custom Challenge Coins - Badges - Pins - Medals
Built for Those Who Serve
Undercover Challenge Coins designs and produces premium custom insignia for emergency service professionals across Canada.
From detailed challenge coins to badges, pins and commemorative medals, every piece is built with purpose - designed to reflect identity, service and the standards behind it.
This is not mass-produced merchandise. Every project is designed to feel substantial, professional and built to represent.
Premium custom insignia designed with attention to detail, structure and finish quality.
Custom Insignia, Designed with Purpose
Challenge Coins
High-detail coins featuring 2D or 3D relief, antique finishes, dual plating, enamel work, and custom edge detailing. Not only the typical circular coin, but we can make special cut out coins, spinner coins, keychain coins, golf ball marker coins, bottle opener style coins and more!
Badges
Custom-designed badges for recognition, presentation, and display - crafted with precision and durability.
Pins
Professional pins for units, events, and organization identity, built with clean detail and strong visual contrast.
Medals
Commemorative and recognition medals designed with depth, structure and lasting impact.
Trusted by Professionals Across Canada
While we specialize in emergency service projects, we also work with organizations, associations, and teams looking for premium custom-designed pieces.
Primary Clients:
Police Services
Fire Departments
Paramedic & EMS Services
Correctional Institutions
Also Working With:
Fundraising Committees
Sports Teams
Corporations
Associations
Clubs / Organizations
Special Events
Most Coins Look the Same. Yours Won’t
Many custom coins are overcomplicated, flat, or poorly structured.
We take a different approach - focusing on contrast, depth, and layout so your design holds up in real life, not just on a screen.
Every element is considered:
Relief and Depth
Metal Contrast
Readability
Balance
The result is a piece that feels intentional, not generic. The goal is not just to create a coin - but to create something worth carrying.
Built for Detail. Designed to Last.
Every detail - from layout and relief to plating and finish - is chosen with the final product in mind.
Design-Led Process
We guide your concept into something that works visually and physically.
Depth & Structure
We prioritize relief, contrast, and layout - not just artwork.
Premium Finishes
Antique plating, dual tones, enamel and fine detailing.
Focused Expertise
We specialize in emergency services, where quality and representation matter.
A Straightforward Process
Whether you have a finished concept or just an idea to build from, the process is designed to be straightforward and collaborative.
Share Your Concept
Ideas, sketches, or references
Design Development
We refine your concept into a strong design direction
Review & Approval
Final design approval before production
Production
Manufactured with precision and detail
Delivery
Typical turnaround is approximately 7 weeks
Start Your Custom Project
We’ll guide you through the process and recommend the best options based on your need.
Follow Our Work
Selected custom projects designed for emergency services and organizations across Canada.
Ready to Start Your Custom Project?
Submit the form to initiate a collaborative discussion regarding your organization’s design challenges and objectives.
We’ll help guide your concept into a finished piece that properly represents your organization, team or event.
Testimonials